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Making a metaverse that matters | Wagner James Au interview/podcastMissed the GamesBeat Summit excitement? Don’t worry! Tune in now to catch all of the live and virtual sessions here. Wagner James Au has been covering the idea of the metaverse for decades. He was the first embedded journalist inside the world of Second Life, the early virtual world from Linden Lab. And now he’s […] […] More
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A24’s Talk To Me game on Fortnite proves metaverse marketing is not quite dead
A zombie-shooting Fortnite activation for new A24 horror film Talk To Me suggests that metaverse marketing might not be dead and buried. www.thedrum.com More
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Fortnite LEGO Collaboration Teases Content and Metaverse Project
The Epic Games president reveals information on the Fortnite x Lego collab, and it seems it’s going to be bigger than anyone could’ve ever imagined. gamerant.com More
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Nike takes gaming to next level with metaverse space in Fortnite
The sportswear giant is launching a metaverse gaming experience called ‘Airphoria’ as part of its strategy to move beyond physical product and deepen its connection with consumers. www.voguebusiness.com More
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Billionaire CEO Behind Fortnite Declares 'The Metaverse is Not Dead' – Here's Why
Tim Sweeney has refuted claims that the metaverse is dead, mentioning that there are 600 million monthly active users across virtual world platforms. cryptonews.com More
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The metaverse isn't dead, says the billionaire CEO behind Fortnite— and he's jokingly trying to hold a wake so 600 million gamers can mourn its passing in 'real-time 3D'
Epic Games — the developer of Fortnite — is betting big on the metaverse. Last April, it raised $2 billion to build the platform. www.businessinsider.com More
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Is the metaverse dead? Epic Games doesn't seem to think so.
Video game giant Tim Sweeney, the CEO of Epic Games, takes issue with the idea that the metaverse is dead. www.theblock.co More
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Tourism in the metaverse: Can travel go virtual?
The travel industry is ripe for virtual disruption, and the metaverse presents a $20 billion opportunity—but some benefits are more assured than others. www.mckinsey.com More
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Danone targets adult gamers with move towards the metaverse: ‘It’s something of a test and learn’
Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in raising awareness of the brand with a difference audience,” Danone UK&I head of marketing, Rachel Wright, tells FoodNavigator. www.foodnavigator.com More
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Actimel launches on metaverse online game Fortnite
The brand features within the Zombie Hunter map on the game, giving players the chance to give their characters “an extra shield potion” www.thegrocer.co.uk More
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Stop trying to make the metaverse happen, the real revolution is in gaming
For The Drum’s deep dive into AI, web3 and emerging tech, Ross Crump of Kairos Group says that we need to relax on the ‘metaverse’ talk and look instead to a real channel delivering on the hype: gaming. www.thedrum.com More
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Fortnite as the Hub for the Future Metaverse | NFT CULTURE | NFT News | Web3 Culture | NFTs & Crypto Art
The latest NFT News, NFT & Web3 Insights and more. Fortnite as the Hub for the Future Metaverse | Guides www.nftculture.com More
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