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Myth buster: Misconceptions about the relationship between gamers and brands – DigidayWith activity in the space ramping up, brands that are leery of getting involved in gaming could be leaving money on the table. digiday.com More
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Once the collab king, brands signal uncertainty over Travis Scott after Astroworld
The rapper’s high-profile partnerships with Nike, Epic Games and Dior face new… www.chron.com More
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What Do the Opportunities and Risks Really Look Like for Brands in the Metaverse? – The Fashion Law
The NFT acronym has entered the common lexicon in the last few months thanks to a series of ventures that have made non-fungible tokens – “NFTs” – www.thefashionlaw.com More
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In its Nascency, Virtual Fashion is a Burgeoning Opportunity for Fashion and Luxury Brands – The Fashion Law
Interest in virtual fashion is at a high, with a growing number of consumers looking to entirely-digital offerings as the way forward at a time when www.thefashionlaw.com More
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Epic Games admits copying Among Us with Fortnite Imposters mode, brands tease possible crossover
Are Fortnite and Among us teasing a crossover? I hoped not, but a twitter thread is proving otherwise. Come get the eyebleachy details. www.pcinvasion.com More
