ITV’s I’m A Celebrity uses Fortnite Creative to promote ITVX launch – Digital TV Europe

ITV subsidiary Metavision has launched an I’m A Celebrity…Get Me Out Of Here!  jungle trials experience in Fortnite Creative to coincide with the current series of the broadcaster’s flagship show. The metaverse-style initiative is also designed to promote ITV’s new ad-supported streaming platform ITVX to younger audiences. The bespoke experience created by Metavision and 3D […]